
Maximizing Human Potential.
Our digital brands empower people to lead happier, healthier, wealthier lives.

Our Mission
To create content, communities, and technology that empower people to lead happier, healthier, wealthier lives
Our Values
Strive for Progress
We move fast and act with urgency, continuously striving for progress, not perfection.
Own the Results
We're passionate about making a positive impact, and we feel personal ownership of our results.
Be Authentic
We believe the best outcomes are rooted in genuine relationships, candor, and diversity of thought.
Build for Longevity
We prioritize sustainability over time, with an emphasis on consistency, simplicity, and balance.
Our Expertise
Our Brands

The Team
Our leadership team is headquartered in vibrant Salt Lake City, Utah where we’re inspired by the growth in the local business community and access to incredible experiences outdoors.

Ashley Walton
Cofounder & Chief Content Officer
Writer, gamer, and former educator with 13+ years experience leading large content teams with a focus in editorial content, user experience design, and direct response advertising.

Brady Williams
Vice President of Engineering
Outdoorsman, fitness enthusiast, and expecting father with 10+ years of experience building technology to support online retail, performance marketing, and editorial content teams.
Work with us
We build digital media brands across industries to connect people seeking to maximize their human potential with solutions from reputable, proven products and services to achieve those results. We're currently working within the fitness, nutrition, wellness, and outdoor recreation verticals.
Brands & Advertisers
If you're looking to get your brand and products or services in front of our readers, we have a variety of partnership opportunities from direct advertising on our web properties, to creative paid advertising and affiliate marketing opportunities.
Strategic Partners
If you're looking for new ways to monetize your traffic or have ideas for the Vital Brands team, we're always open to creative, deeper partnerships.
Strategic Acquisitions
Vital Brands uses a two-pronged approach to growth: building brands from scratch internally and acquiring assets from operators in categories that align with our long-term strategy. If you're an advisor or an operator looking for acquisitive digital media buyers, please reach out!
Careers
Looking for a new professional home in a fast-paced environment and a mission that aligns with your personal aspirations? We're always looking for talented folks in editorial, performance marketing, technology, and the affiliate marketing space to join us. We almost always have a need for contracted or full-time work so don't hesitate to reach out with your resume, a link to your LinkedIn profile, and details about what you're looking for, even if you don't see any current openings.
- Unlimited PTO & ~20 paid holidays
- Choice of hardware and an at-home workspace stipend
- 12 weeks of paid parental leave (after 12 weeks of service)
- Flexible working hours and mostly remote work (we get together in co-working space every now and then to brainstorm, finish a project, and share a meal)
- Medical, Dental, Vision, and 401k benefits