Our Mission
To create content, communities, and technology that empower people to lead happier, healthier, wealthier lives
Our Values
Strive for Progress
We move fast and act with urgency, continuously striving for progress, not perfection.
Own the Results
We're passionate about making a positive impact, and we feel personal ownership of our results.
Be Authentic
We believe the best outcomes are rooted in genuine relationships, candor, and diversity of thought.
Build for Longevity
We prioritize sustainability over time, with an emphasis on consistency, simplicity, and balance.
Our Expertise
Our Brands
Our Digital Marketing Services
The Vital Brands team specializes in helping brands attain rapid growth and new heights of success. Our team has extensive experience in scalable digital marketing solutions and strategy.
- Lead Generation
- Conversion Rate Optimization
- Brand & Marketing Strategy
- Content Marketing
- Search Engine Optimization (SEO)
- User Experience (UX)
- Email Marketing
- Traditional and Digital PR
- Data Intelligence
- Marketing Operations
- Influencer Marketing
- Communications Strategy
- Website Development
Leadership Team
Our leadership team is headquartered in vibrant Salt Lake City, Utah where we’re inspired by the growth in the local business community and access to incredible experiences outdoors.
Ashley Walton
Cofounder & Chief Content Officer
Writer, gamer, and former educator with 13+ years experience leading large content teams with a focus in editorial content, user experience design, and direct response advertising.
Brady Williams
Vice President of Engineering
Outdoorsman, fitness enthusiast, and expecting father with 10+ years of experience building technology to support online retail, performance marketing, and editorial content teams.
Brett Pharis
Cofounder & CEO
A father, sports, and golf enthusiast with more than a decade of experience in search and content marketing, leading large commerce media teams.
Ted Roxbury
Cofounder & Chairman
Adventure seeking, former mountaineer, and father with over a decade of experience leading large organizations within public and private businesses across performance marketing, sales, and digital media as both a CMO and CEO.
Dwayne Hogan
Head of SEO Operations
Dwayne Hogan is a seasoned SEO expert with over 14 years of experience, including leadership roles with global brands. Dwayne consistently offers leading-edge SEO advice and deep strategic insights into the evolving SEO landscape. His practical SEO research and guidance generates millions in annual revenue for top brands.
Work with us
We build digital media brands and provide marketing services across industries to connect people seeking to maximize their human potential with solutions from reputable, proven products and services to achieve those results. We're currently working within the fitness, nutrition, wellness, and outdoor recreation verticals.
Brands & Advertisers
If you're looking to get your brand and products or services in front of our readers, we have a variety of partnership opportunities from direct advertising on our web properties, to creative paid advertising and affiliate marketing opportunities.
Strategic Partners
If you're looking for new ways to monetize your traffic or have ideas for the Vital Brands team, we're always open to creative, deeper partnerships.
Strategic Acquisitions
Vital Brands uses a two-pronged approach to growth: building brands from scratch internally and acquiring assets from operators in categories that align with our long-term strategy. If you're an advisor or an operator looking for acquisitive digital media buyers, please reach out!
Get In Touch
Let's take your business to the next level. Fill out the form below, and we'll reach out soon!
Careers
Looking for a new professional home in a fast-paced environment and a mission that aligns with your personal aspirations? We're always looking for talented folks in editorial, performance marketing, technology, and the affiliate marketing space to join us. We almost always have a need for contracted or full-time work so don't hesitate to reach out with your resume, a link to your LinkedIn profile, and details about what you're looking for, even if you don't see any current openings.
- Unlimited PTO & ~20 paid holidays
- Choice of hardware and an at-home workspace stipend
- 12 weeks of paid parental leave (after 12 weeks of service)
- Flexible working hours and mostly remote work (we get together in co-working space every now and then to brainstorm, finish a project, and share a meal)
- Medical, Dental, Vision, and 401k benefits