Maximizing Human Potential.

We empower people to lead happier, healthier, wealthier lives.

Contact Us
Vital brands icon

Our Mission

To create content, communities, and technology that empower people to lead happier, healthier, wealthier lives

Our Values

Strive for Progress

We move fast and act with urgency, continuously striving for progress, not perfection.

Own the Results

We're passionate about making a positive impact, and we feel personal ownership of our results.

Be Authentic

We believe the best outcomes are rooted in genuine relationships, candor, and diversity of thought.

Build for Longevity

We prioritize sustainability over time, with an emphasis on consistency, simplicity, and balance.

Our Expertise

50+ years
leadership experience in digital media & affiliate publishing
Scaled businesses to
$600M +
in enterprise value
Owned, started, or operated
Reached Over
1 Billion
prospective customers for partners
Built for scale
value for our readers & customers
Best in class
Content from trusted experts

Our Clients

GymBird logo
GymBird logo
GymBird logo
GymBird logo
GymBird logo
GymBird logo

Our Digital Marketing Services

The Vital Brands team specializes in helping brands attain rapid growth and new heights of success. Our team has extensive experience in scalable digital marketing solutions and strategy.

  • Lead Generation
  • Conversion Rate Optimization
  • Brand & Marketing Strategy
  • Content Marketing
  • Search Engine Optimization (SEO)
  • User Experience (UX)
  • Email Marketing
  • Traditional and Digital PR
  • Data Intelligence
  • Marketing Operations
  • Influencer Marketing
  • Communications Strategy
  • Website Development
Email us:

Leadership Team

Our leadership team is headquartered in vibrant Salt Lake City, Utah where we’re inspired by the growth in the local business community and access to incredible experiences outdoors.

Ashley Walton

Cofounder & Chief Content Officer

Writer, gamer, and former educator with 13+ years experience leading large content teams with a focus in editorial content, user experience design, and direct response advertising.

Brady Williams

Vice President of Engineering

Outdoorsman, fitness enthusiast, and expecting father with 10+ years of experience building technology to support online retail, performance marketing, and editorial content teams.

Brett Pharis

Cofounder & CEO

A father, sports, and golf enthusiast with more than a decade of experience in search and content marketing, leading large commerce media teams.

Ted Roxbury

Cofounder & Chairman

Adventure seeking, former mountaineer, and father with over a decade of experience leading large organizations within public and private businesses across performance marketing, sales, and digital media as both a CMO and CEO.

Dwayne Hogan

Head of SEO Operations

Dwayne Hogan is a seasoned SEO expert with over 14 years of experience, including leadership roles with global brands. Dwayne consistently offers leading-edge SEO advice and deep strategic insights into the evolving SEO landscape. His practical SEO research and guidance generates millions in annual revenue for top brands.

Work with us

We build digital media brands and provide marketing services across industries to connect people seeking to maximize their human potential with solutions from reputable, proven products and services to achieve those results. We're currently working within the fitness, nutrition, wellness, and outdoor recreation verticals.

Brands & Advertisers

If you're looking to get your brand and products or services in front of our readers, we have a variety of partnership opportunities from direct advertising on our web properties, to creative paid advertising and affiliate marketing opportunities.

Strategic Partners

If you're looking for new ways to monetize your traffic or have ideas for the Vital Brands team, we're always open to creative, deeper partnerships.

Strategic Acquisitions

Vital Brands uses a two-pronged approach to growth: building brands from scratch internally and acquiring assets from operators in categories that align with our long-term strategy. If you're an advisor or an operator looking for acquisitive digital media buyers, please reach out!

Get In Touch

Let's take your business to the next level. Fill out the form below, and we'll reach out soon!


Looking for a new professional home in a fast-paced environment and a mission that aligns with your personal aspirations? We're always looking for talented folks in editorial, performance marketing, technology, and the affiliate marketing space to join us. We almost always have a need for contracted or full-time work so don't hesitate to reach out with your resume, a link to your LinkedIn profile, and details about what you're looking for, even if you don't see any current openings.

  • Unlimited PTO & ~20 paid holidays
  • Choice of hardware and an at-home workspace stipend
  • 12 weeks of paid parental leave (after 12 weeks of service)
  • Flexible working hours and mostly remote work (we get together in co-working space every now and then to brainstorm, finish a project, and share a meal)
  • Medical, Dental, Vision, and 401k benefits
Email us: